It’s no secret that maintaining a food blog means doing some serious time in the kitchen. Whether you create your own recipes or just use recipes you find, if you want to be considered a credible source, you have to spend time in the kitchen preparing food. And everybody knows that a blog post about food without photos is pointless so do not forget about the time it takes to style the photo and get the shot. On a typical blogwork day, I can easily spend 2-3 hours from start to finish and if you count the time I spend just perfecting a recipe, it can easily be spread out over several days with as much as 10 hours spent just on the recipe. We won’t even mention the cost of ingredients or the fact that I have not monetized my blog and earn nothing for my efforts. Seems like a pointless activity, doesn’t it?
So why would someone pursue blogging as a pastime? Personally, I enjoy the process of creating recipes and then photographing them. Keeping a blog also makes sharing these recipes so much easier too. When I get a request, I can simply send a link via email. But the biggest plus, the sense of community that comes from sharing recipes. How can that be? It is a fact that using computers and the internet tends to isolate us but they also give us the opportunity to communicate with others around the world. Of course, you do need to have readers to truly get that sense of belonging and luckily, there are many online groups and websites that bloggers and even non-bloggers can join. While some websites that allow users to post recipes freely cannot always be trusted, there are plenty of them that can.
One of my favorite websites to search for recipes and information as well as post my own recipes to is food52.com. Many of the articles posted on the website are written by well-known cookbook authors and chefs. By creating an account, anyone can upload recipes to the website and create personal collections of recipes found on the site. For a person with little interest in blogging but a desire to get their recipes online, this is a great way to gain exposure. The website features a theme based contest regularly and anyone with an account can participate, something I have done on numerous occasions. The theme changes each time and you never know what it will be; canned fish, beer, Thanksgiving pies and honey are a few past themes that come to mind.
After the submission period ends, the editors of the website cull through the recipes and select a group of recipes that they title “Community Picks” and give the members a chance to test them. On a recent afternoon, I signed up to test a bread recipe that had been chosen as a Community Pick from the “Best recipe with honey” contest. While the website does offer a prize for the two finalists of each contest, the testing does not but if you follow through and send in your testing notes, they may get included in the for the recipe.
Since I am a member of the website, I chose to make the Milk and Honey bread. When I saw the photo, I immediately thought of Hokkaido Milk bread and was reminded of all of my trips to the Korean Bakeries in Atlanta that sell a similar bread. Tall, narrow loaves with fluffy interiors that make divine toast. However, this bread was actually more like a loaf of brioche; tighter crumb, richer flavor but delicious toasted.
My results with the recipe were a little mixed and I actually prepared the bread twice. Does this mean the recipe is not good? Absolutely NOT; my second batch of bread was spot on and quickly devoured by my coworkers. There are so many things that can cause different results that I would say this recipe is worth preparing and to get the proper results, follow these two suggestions; hold back some of the flour and lower the oven temperature. Flour is one of those ingredients that can vary from region to region and I don’t mean just by the growing region, the area you bought it in can matter too. Here in the south, we tend to use softer wheats while up north, hard wheats are more common so knowing what your favorite brand is milled from helps. And as always, oven temperatures can vary greatly because of calibration or due to elevation and just because my oven set to 350 works for me does not mean yours will work for you. My suggestion to home bakers is to always use an oven thermometer and a timer and if you live in a higher elevation, knowing the needed adjustments is crucial for success.
As I mentioned, I have entered contests on the site. A couple of my recipes have reached the finalist stage:
Masala Spiced Pear Pie, Best Thanksgiving Pie
Blackberry Cornbread Buckle, Best Buckle, Slump, Grunt, Crumble, Cobbler, Crisp, Sonker, Pandowdy, and/or Betty
Some of my recipes have also been chosen as Community Picks and to see that list, here is a link. But the best news of all, I actually won the Best recipe with Beer contest, and of course, it was with a bundt cake recipe! Yes, you can have your beer and cake it too…
Now for those of you who are wondering, no I did not get paid to write this post, I also did not receive a shipment of kitchen gadgets or ingredients for posting it. In the past, I have received some lovely gifts of Oxo kitchen gadgets for making it to the finalist stage. However, I am just grateful for the chance to belong to a “community” of food lovers who enjoy sharing recipes and information as well as a little friendly competition.